Abu Dhabi F1
Guest management for an annual meeting on Grand Prix weekend
LOCATION
Abu Dhabi, UAE
DURATION
4 days
GUESTS
250
Their Why
A global asset manager brings its guests to Abu Dhabi each year for its annual meeting, timed to the Grand Prix. With five venues across four days, they wanted every guest to feel personally looked after, from arrival to the final lap.
Our How
We ran the guest experience end to end: a trained, multilingual hospitality team, desks in both hotels from early morning to midnight, and one clear line of communication, from the first email to the race-day notification.
Desks That Never Felt Closed
Hospitality desks in two hotels, open up to sixteen hours a day, for passes, questions, and anything in between.
Five Venues, One Flow
An opening dinner at a palace hotel, the meeting itself, an evening reception, a golf tournament, and two days at Yas Marina Circuit, linked by shuttles every twenty to thirty minutes.
Hosted at the Paddock
At the circuit, our team met guests where they arrived and again inside the Paddock Club. A familiar face at every turn.
The Weekend in Their Pocket
An event app, well-timed messages, and a welcome letter waiting in the room meant guests always knew what came next.
The Outcome
The Why was every guest personally looked after. Across four days and five venues, 250 guests moved from boardroom to paddock without having to think about how.
Hospitality with heart, from the first hello to the final lap.